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Ally Financial Inc. (ALLY) is a leading digital financial services company and a top 25 U.S. financial holding company offering financial products for consumers, businesses, automotive dealers and corporate clients. Ally Bank, the company’s direct banking subsidiary, offers an array of banking products and services.  Ally says quite specifically that, “If you find better pricing at another lender, let us know. Send us their complete Loan Estimate when you’re ready to lock in your rate. We’ll match their rate and points as long as it’s for the same loan terms we offer and dated within the past 5 business days.” Ally’s emphasis on personal service means they are not scrupulous about listing your options, they want the pros to describe the options.

Loans and Loan Products

Ally is a large company that offers many kinds of financial products, including home loans. The range of loan products available is broad and includes fixed rate mortgages, adjustable rate mortgages, mortgage refinancing, cash-out refinancing, new home loans, and reverse mortgages, down payment loans for first time buyers, renovation and construction loans. Each has its own characteristics but they are all subject to evaluation in relation to your own financial situation. When a lender makes a decision about a mortgage application, they consider many basic factors: all based on your ability to repay the loan. To ensure your loan is truly affordable, a lender will verify your employment and income. Next they will consider your monthly “Debt to Income” ratio which consists of your total income, minus monthly credit payments and other debts will also be considered.

Who Can Say which Deal is Best?

They offer home loans of several types, a digital process of application that has up to date information on the process of your application as well as a dedicated loan advisor. ALthough they provide real time data on interest rates and APRs, you can’t really know what their offer would be without engaging a counselor.